Cindy Sherman for MAC

Here are some of the new promotional images from MAC's new fall collection.  I was excited when I first heard about this collaboration, but when I saw these images all I could say is, WTF?!  The actual collection may be to die for, but these images are just not pulling me in.  Cindy Sherman is a gifted artist and photographer, but I'm just not getting these images.  What do you guys think?